QWO
Behind The Score

How QWO Turns Your Call
Into Coaching

From hitting record to your personal score — here's exactly what happens, step by step.

01Capture
02Analyse
03Results

Recording Report
in Three Moves

Every conversation you record travels the same path — captured, analysed, then turned into a score you can act on. Scroll to follow it.

Phase 01

Capture

Your conversation becomes a secure recording — nothing leaves your control.

Step 01

Record your call

  • Open the app and press record during your sales conversation.
  • When you stop, your audio is saved.
Behind the scenesIn-app voice recorder
Step 02

Secure upload

  • Your recording is securely uploaded to your private encrypted storage.
  • Only you can access it.
Behind the scenesPrivate cloud storage
Phase 02

Analyse

Speech becomes text, private details are stripped, then AI reads every word and delivery cue.

Step 03

Turn speech into text

  • The recording is automatically transcribed word for word.
Behind the scenesSpeech-to-text
Step 04

Remove private details

  • Sensitive information such as phone numbers, addresses and payment details is automatically removed before analysis.
Behind the scenesAutomatic privacy clean-up
Step 05

AI reviews the call

  • AI evaluates both what was said and how it was delivered.
  • The analysis is performed against our 22 proven sales skills.
Behind the scenesAI scoring and audio analysis
Phase 03

Results

Your skills become a score, a report and a spoken debrief — then tracked over time.

Step 06

Your score & report

  • The 22 skills are combined into 6 core coaching areas.
  • A simple overall score from 0–100 is generated.
  • A spoken-style coaching debrief is created.
Behind the scenesAI scoring engine
Step 07

See results & improve

  • View your history.
  • Track your progress.
  • Watch your score improve after every conversation.
Behind the scenesProgress tracking

Protected at
Every Step

  • Recordings remain encrypted in your private storage from the moment they're uploaded.
  • Personal information is automatically removed before any AI analysis takes place.
  • Your privacy is protected throughout the entire pipeline — from record to report.

What Every Report
Contains

01

Overall Score

A single number out of 100 that captures the whole conversation at a glance.

02

Six Area Scores

A dedicated score for each of the 6 coaching areas, so you know exactly where you stand.

03

Strengths

The moments you handled well — the habits worth keeping and repeating.

04

Areas to Improve

The specific gaps that cost you, called out clearly and without the fluff.

05

Weekly Focus

One recommended focus for the week ahead so improvement stays simple and deliberate.

06

Spoken-Style Summary

An AI coaching debrief written the way a coach would talk it through with you.

Six Coaching Areas

The 22 skills roll up into six areas — the pieces that decide whether a conversation becomes a job.

Confidence

Owning the room and your worth — no hesitation when it matters most.

Trust

Being genuine and consistent so the client believes you'll do what you say.

Rapport

Reading the room and fitting into the client's world, not the other way around.

Value

Communicating what your work is worth before the number ever lands.

Close

Turning a good conversation into a booked job without pushing.

Delivery

How it lands — your pace, tone and filler words shape every message.

Climb The Ranks

Your overall score places you on a ladder — every conversation is a chance to move up a rank.

85–100
Master
70–84
Professional
55–69
Tradesperson
0–54
Apprentice

Haven't completed enough calls yet? You'll be shown as Unrated until you have enough conversations to score fairly.

Your report is ready in about one minute

Reports are typically available around a minute after your recording ends — time enough to walk back to the van.

Record One Call. See Everything.

From recording to coaching in about a minute. Book a call and we'll show you how it works.

Book a Call